Great copy is crucial for getting your message across clearly, and communicating exactly what your offer is to your audience.
This article contains 10 great questions to ask yourself that will help you or your copywriter write good quality copy for your website.
The biggest hurdle
So often in my work with clients, I see them struggle when it comes to writing copy. In fact struggling to write copy is probably the biggest obstacle people face during the website creation process.
Partly this is because although people know what they are offering in their head, they might not have ever clearly articulated it on paper using actual written words. This can be more of a challenge than you might think!
If you find yourself in this situation try not to get frustrated or panic. It’s completely understandable if you feel a little overwhelmed – having to write down your vision in actual words can seem daunting.
10 great questions to ask
So here are 10 questions you can answer right now that will help you establish the core message you want to get across to your audience. By writing down answers to these questions you’ll find you become clearer about your offer and how to communicate it.
- How exactly will you help your clients?
- What format will your work with clients take?
- How long will they have to work with you to get results?
- What gifts can you specifically offer them that will help them reach their goals?
- How will they be a different person after working with you?
- What skills/abilities/knowledge etc will they gain from working with you (and what might they be lacking that you can help with)?
- How will their personal and professional lives be better after working with you?
- How will other people perceive them differently after working with you?
- What unique traits will they gain after after working with you that will be appreciated by bosses, colleagues, influencers and recruiters?
- How have you already used what you are offering to better your own life or someone else’s life?
Once you’ve established answers to the above, this great article will help you structure all this fantastic information into copy you can use.
The aim of website copy is actually quite simple – to convey a problem your audience face, and how you are uniquely able to solve it. Hopefully the information you’ve already written down will help you convey just what this is.
Once you’ve figured out how to write your website copy you’ll find you’ve removed the greatest hurdle to going live with your website!
What about you?
What about you? Have you found creating website copy to be a burden or does it come more naturally? Let me know in the comments below, and check out the following articles which offer further help.
Links and resources
How to write great copy (article)
28 rules for writing copy for websites (article)